Self Storage Company Marketing

Learn how to articulate your marketing goals and create a data driven budget that enables smart decisions and maximizes roi.

Self storage company marketing.

Branding is creating an identity for your self storage facility or company. Focusing efforts on getting individuals to like your page is good but sometimes you ve got to scratch someone else s back before you ll get. Use social media to network use your social media pages to connect to other businesses online so that you can all begin working together to drive traffic. That relieves the owner of one major responsibility.

Fourthly independent operators own a whopping 75 of all self storage businesses. Self storage marketing ideas that work. This is the only way to guarantee the long term survival of their business as the industry becomes more competitive. Marketing expert tim williams says the goal of marketing is to make a product service or company so relevant and compelling that it literally sells itself so before you start buying every newspaper ad you can you must first start by evaluating how your storage services satisfy the needs of your target market.

Marketing is crucial for any self storage business especially during times of economic uncertainty such as this one. Smartstop is the tenth largest self storage company in the u s with approximately 1 6 billion of real estate assets under management including an owned and managed portfolio of 144 properties in 19 states and toronto canada and comprising approximately 96 000 units and 10 9 million rentable square feet. This makes branding that much more important. You want to make sure this identity is being formed the right way because it s hard to change your identity once it s created.

The dedicated team at automatit did an excellent job at redesigning our stadium self storage website making it clean modern and easy to navigate. Self storage units are needed by residential customers for storage of personal items as well as by commercial customers for storage of stock. In a franchise operation the company handles the marketing. They integrated seamlessly into our unit management software allowing us to publish our rates to the web as well as rent and reserve units online.

Fred gleeck is a self storage profit maximization consultant who helps owners operators during all phases of the business from feasibility studies to creating an ongoing marketing plan. Nevertheless many self storage franchise opportunities also exist. Gleeck is the author of secrets of self storage marketing success revealed.